(DOWNLOAD) "Marketing--One Consumer Disaster (Colston E. Warne Lecture)" by Journal of Consumer Affairs ~ Book PDF Kindle ePub Free

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eBook details

Title: Marketing--One Consumer Disaster (Colston E. Warne Lecture)
Author : Journal of Consumer Affairs
Release Date : January 22, 2003
Genre: Marketing & Sales,Books,Business & Personal Finance,
Pages : * pages
Size : 256 KB

Description

THE INDICTMENT Since Adam Smith, the universally accepted goal of any economy has been consumer sovereignty, meaning that consumers succeed in purchasing what they truly want. Truly denotes that consumers would choose under FU/FI conditions where FU/FI denotes full understanding/full information of the product and the particular market. In other words, they will choose a variety (brand-model combination) or specimen (brand-model-retailer combination) of a product that gives them the quality they want, at the lowest possible cost. Under this assumption, the consumer has selected the variety that truly matches his preferences. There is no reason to change.