[Download] "Marketing, Morality and the Natural Environment" by Andrew Crane # eBook PDF Kindle ePub Free

eBook details

Title: Marketing, Morality and the Natural Environment
Author : Andrew Crane
Release Date : January 04, 2002
Genre: Business & Personal Finance,Books,Marketing & Sales,
Pages : * pages
Size : 772 KB

Description

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.